One of the most important aspects of your business’s image is the logo. People look to the logo to get that crucial first impression. People make judgements based on:

• Whether it looks professional and attractive
• Whether it’s clean or two fussy
• The tone – e.g. slick-and-contemporary, subtle-and-refined
• Whether it’s memorable, or instantly forgettable

Even if your logo comprises of nothing but text, everything down to the font, colour and size speaks volumes about who and what you are.

The Onekind Logo:

To give an example of how I go about designing a logo, I’ll tell you about my own.

The Onekind logo was designed to reflect “simplicity as beauty”, which echoes how I feel about design in general. The vivid blue is perhaps my favourite colour – and one I’ve been fascinated with for years, for it’s optical peculiarities. It’s so wonderfully optimistic – it makes me happy just looking at it!

The circle represents strength, peacefulness and unity – how the Earth looks from space – a shining blue orb. It also echoes the human eye, perhaps the most essential tool in design.

Full Logo Pack:

A full logo design will come complete with several versions of your new logo for use in different media – e.g. for use online, for printing, for black and white, letterheads, business cards etc.

Whatever your business, I’ll be here to help convey just the right message – to all who visit your site, open a letter or read your brochure…